One of the most popular social networking sites currently being used worldwide takes the cliche phrase "location, location, location" to a whole other level. It's called foursquare. Foursquare is a networking site which allows subscribers to "check-in" at locations all over the world, using GPS technology users post when and where they are. Your foursquare friends can see where you are/checked in recently as well. And of course this can be linked with your facebook, twitter etc. It's a great tool for places like college campuses, big cities and places like that. Another unique part of foursquare is that you acquire points for the amount of times you check-in to certain places/time you spend there. Rack up enough points a/o more than other people checking in, you can become the "mayor" of that location. There are many other details and features of the site...but you get the idea.
So, my idea uses many of the same principles as foursquare - but instead apply them to the movie industry. Called "Clapboard" (a classic symbol of cinema) this social networking site will both be fun for the users, and profitable for the movie industry. People who sign up for this will be able to check in at theaters, typing in a code on their ticket stub, and it will post what movie they are seeing and where. The user will then get points for seeing the movie in theaters, more points if they see the midnight showing/premieres etc. But it doesn't stop there, they can also get points for watching it on netflix, renting it, and buying it on DVD, obviously more points for some things less for others.
Here's the best part though, rewards! If you see ____number of movies at a certain theatre, they will in turn give you a free ticket. Or you can rack up points to win tickets to pre-screenings, free DVDs, gift cards, or hollywood premiers even! It's a great way to both see what your friends have seen and advertise for movies. There could even be a rating system for users, to see what they say! Sounds good eh?