For this week's post I will be discussing more of the features of Clapboard as well as some things relating to class this past week. First as far as more features of Clapboard goes, I forgot to mention the ability to watch trailers for upcoming movies. Similar to how Apple has a database of trailers on their website, it will feature current movies in theaters, and for future movies. In addition, the site would be linked with IMdB to provide information on actors and movies externally.
Another similar feature to foursquare will be the various "levels" you can achieve by racking up points with Clapboard. In Foursquare, you become a mayor of a location if you visit it x amount of times more than the rest of the of the people who have been there. With Clapboard, instead "mayor" it will be "director", and in this case movies.
So for example, if you see Iron Man 2 twice in theatres, rent it on Netflix, then buy the deluxe box set, you may rack up enough points to become the "director" of that movie. Unlike foursquare though, anyone can be a "director" and there can be more than one. There are also lower levels (i.e. grip, cinematographer, stunt double etc).
Monday, February 28, 2011
Monday, February 21, 2011
More Features of Clapboard - Week #4
This week I thought I would go more in depth about two key aspects of Clapboard: the reviews and rewards. First the reviews, users of clapboard would be allowed and in fact encouraged to review the movies they had seen. Once you punch in your ticket stub number, Clapboard will ask you to review the movie. There will be different types of reviews, for example those who have seen it in theatres vs. at home, 3D/not, etc. In addition, by seeing a movie multiple times you can add to your current review. Other users will be able to agree with your review (similar to the "like" button on facebook) or if they disagree and have seen the movie they can post a review of their own. This eliminates the "you can't know unless you've seen it" problem. You will also be able to browse through your friends recent reviews, or top rates etc.
The rewards side is also very key to Clapboard, this gives users more incentive to use Clapboard. The rewards will work on a point system, very similar to other rewards programs but with a few key differences. First, there are many different ways to acquire points, and will be a extensive chart/guide to exact values. Ways to get points would include: writing a review, having a highly viewed review, adding a new friend, seeing a movie in theatres, buying a DVD, renting it online/otherwise, OnDemand, etc. etc. Now based on the specifics, some things are more valuable than others. For example you would get way more points for seeing a movie in IMAX than online from Netflix etc. As for the rewards themselves, they will be provided by the theatres, production companies, etc. essentially the people who make the movies/distribute them. Some rewards you will be able to straight up buy with your points (i.e. free popcorn, free tickets to theatre, free rental etc.) but other you will be able to bid on like eBay. So rewards in this category would be like actual props from a set, signed posters, advanced screening tickets, etc. This gives the user more control and entertainment with the excitement of bidding. And finally for the not so adventurous, there will also be sweepstakes where by simply being an active member you are entered into (i.e. tickets to a premiere, meet the actors, take part in an upcoming event etc.)
This week in class we also talked about RFID chips, which also could be useful for this app. Clapboard could send their users an RFID sticker with a chip implanted that could go on their phone or wallet etc. so that when they walk through the theater doors to their seats, it would automatically sync with clapboard saying that you had seen that show. You wouldn't even have to type in your ticket stub, it would automatically be aware of your entrance into the theater.
The rewards side is also very key to Clapboard, this gives users more incentive to use Clapboard. The rewards will work on a point system, very similar to other rewards programs but with a few key differences. First, there are many different ways to acquire points, and will be a extensive chart/guide to exact values. Ways to get points would include: writing a review, having a highly viewed review, adding a new friend, seeing a movie in theatres, buying a DVD, renting it online/otherwise, OnDemand, etc. etc. Now based on the specifics, some things are more valuable than others. For example you would get way more points for seeing a movie in IMAX than online from Netflix etc. As for the rewards themselves, they will be provided by the theatres, production companies, etc. essentially the people who make the movies/distribute them. Some rewards you will be able to straight up buy with your points (i.e. free popcorn, free tickets to theatre, free rental etc.) but other you will be able to bid on like eBay. So rewards in this category would be like actual props from a set, signed posters, advanced screening tickets, etc. This gives the user more control and entertainment with the excitement of bidding. And finally for the not so adventurous, there will also be sweepstakes where by simply being an active member you are entered into (i.e. tickets to a premiere, meet the actors, take part in an upcoming event etc.)
This week in class we also talked about RFID chips, which also could be useful for this app. Clapboard could send their users an RFID sticker with a chip implanted that could go on their phone or wallet etc. so that when they walk through the theater doors to their seats, it would automatically sync with clapboard saying that you had seen that show. You wouldn't even have to type in your ticket stub, it would automatically be aware of your entrance into the theater.
Monday, February 7, 2011
Post #2 - Week #2
To continue from last weeks post on my idea, Clapboard would have to be run a certain way in order for it to be legitimate in the eyes of the public. A key part of social media that I think users really appreciate is their objectivity. In other words, the ability to not have it be strictly controlled by one company's agenda. For example, on facebook there are countless political groups, events etc. created by the users that are quite controversial and span a large range of opinions. Facebook does not intervene in these or take sides in any sort of conflict of interest, unless it is exceptional (i.e. threats, inappropriate material, impersonation etc).
Clapboard should have a similar agenda, obviously not as large scale (yet) as facebook, but with the same idea in mine. It should not be sponsored by one film company, or media branch, but rather allow anyone to add/subtract to it, also known as open-source material. It would be user driven when it comes to ratings, checking in etc. and the film companies would be allowed to make their own prizes, creating healthy competition. Hopefully this will make the site more appealing and benefit the users.
In regards to how class material could help my product, the use of spreadsheets in programs like excel would be essential. To be able to compile data and sort it regarding which users go where, who is more likely to see which kinds of movies etc. would be invaluable data for both Clapboard and movie companies as well. This information would need to be organized and processed at rapid paces, a perfect application for this is excel and some of the techniques we learned in class.
Clapboard should have a similar agenda, obviously not as large scale (yet) as facebook, but with the same idea in mine. It should not be sponsored by one film company, or media branch, but rather allow anyone to add/subtract to it, also known as open-source material. It would be user driven when it comes to ratings, checking in etc. and the film companies would be allowed to make their own prizes, creating healthy competition. Hopefully this will make the site more appealing and benefit the users.
In regards to how class material could help my product, the use of spreadsheets in programs like excel would be essential. To be able to compile data and sort it regarding which users go where, who is more likely to see which kinds of movies etc. would be invaluable data for both Clapboard and movie companies as well. This information would need to be organized and processed at rapid paces, a perfect application for this is excel and some of the techniques we learned in class.
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