Tuesday, March 22, 2011

Brand-Yourself - Week #7

Today in class a Syracuse grad, RJ Sherman, gave a very interesting presentation about individual marketing. He talked about what companies look for in a personal profile, whether on linkedin, twitter, facebook, or your own personal website. He also discussed current trends in the business/marketing/hiring world. For example, how companies look at potential employees online, what they like/don't like, and also important tips/guidelines on what you should do to improve your "brand".
       I found this lecture very intriguing and inspiring as a college student looking to crack into the job world. Although RJ's company is more of a business-oriented website, his story about starting up a company when he was attending SU was very inspiring. I wish I had the technical skills that he does to actually put my idea into action. I think my Clapboard idea is a business booster for the film industry, but more so is for fun/entertainment for the users. It may not be profit driven, but look at facebook, it wasn't originally started with monetary purpose, but rather expanded and expanded until it would be foolish not to.
    Finally, I have more to add to my Clapboard....either using or mimicking the twitter model, fans would be able to follow their favorite actors/actresses/directors and see their opinions on other movies/movies they've seen. In addition, they could update what movies they are working on, post production photos etc. Or say they are at a premier, or going to be attending a pre-screening, things of that nature..

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